20 steps to a landlord’s financial bliss 2014 and beyond

 

                                                          You

1. Review … You need to step back from the business sometimes and wonder how well are you really doing. Have you got a plan, vision or any lifetime goals in place?

2 Family…Get yourself and your business in a position, so you can spend more time with loved ones.

3. Structure… your week so you get those menial “I don’t like doing these jobs” out of the way. sweep it under the carpet culture allows issues to fester, which means they escalate further down the line.

4. I think I’m rich!!- Whilst cash flow is important, don’t have a counting the cash mentality it’s all about bottom line profit!!

5. Train …yourself or find guidance on taking more calculated risks .following the norm is boring and your customer’s will think so too!!

6. Smile more- if you do not have a customer service procedure, just smiling and saying hi how you are today at your customer and staff is a good start.

7. Trust your team and delegate - Stop thinking you can do everything yourself, it’s simple you can’t!!

8 Motivate -It doesn’t cost an arm and a leg to get the best out your team, a “well done today” can be appreciated by everyone.

                                               Your Business

9. Monitor- the opposition, go and have a meal and benchmark the ambience, service and menu prices is there something you could be doing better?

10 Promote- good referrals on sites like Trip Advisor- by monitoring how well you operate through the eyes of the customers get a mystery audit done.

11 Don’t believe- you’re so good that you overprice menu dishes, it’s easy to get out of sync with the market place…it happens a lot!!

12 Point -your business  offer in the right direction, stop wasting advertising monies targeting the wrong type of customer  just because it’s convenient to do so.

13 Your Message- think of your outlet as a brand, how do customers perceive it, and what emotional state does it evoke with them?

14 Broadcasting- is advertising for big blue-chip companies. Think narrow casting the smaller/closer the target the bigger the bull’s eye.

15 Think- of your website as an information site, and what you can do for the customer.

16 Stop pushing- on social media sites like Twitter, selling your products should only be 10% of the conversation.

17 Entice the customer - with the perception of value -Valentine’s meal £24.95 per person. Free bubbly on arrival, red rose for the lady and chocolates on departure. DON’T DISCOUNT. People love presents.

18 Appreciate - the lifetime customer value and how you can develop different entertainment occasions to drive sales.

19 Think of your marketing- like heartbeats, keep it consistent and repetitive and keep your outlet in the customer’s attention window.

20. End of year accounts- are like dust collectors ,get your business under control so you have weekly or monthly profit and loss information on how much you are really making.

And the good news!!  Project 10k will do all this for you!!, and on a £300,000 business  put 50-80ks worth of turnover and a minimum of 10k profit on your bottom line in year 1.

                      http://www.thepubspecialist.co.uk/business-booster/4582077649