The Pub Sector
1. The Pub sector starts the green shoots of recovery, but
realise there are tough decisions to be made.
2. Pub operators get closer to the “”sharp end of the
business meaning more support for the landlord.
The Customer
3. More emphasis and focus on the customer is king. [Not
just the current lip service we currently provide].
4. Realising consumers are now well trained and adept at
seeking the perception of value and they won’t forget it.
5. Connecting and how you connect with the customer will pay
big dividends.
6. Smiling will become the new customer service.
7. Customers will want more downtime, but will remain fickle
in their selection of entertainment fixes to satisfy their requirements.
Selling
8. Less emphasis on trying to push and sell the product and
more on building long lasting relationships.
Staff
9. Staff appreciation that giving lousy service will not be
tolerable, and it’s not the boss that pays their wages but the customer.
Internet /Social
Media
10. The internet will continue watch you’re every move good
or bad- [think Trip advisor].
11. Goal posts will continue to move at an alarming pace in
social media, so picking one and doing it well will be the way forward.
12. Visuals will replace boring text think instagram and
twit pic
13. With all the current social media noise, people will
realise that going back to less populated offline marketing strategies will
work wonders.
14 Marketing your business will start to lean towards move
media stations- look at what i pad can do for video for a tenth of the original
price.
Project 10 -Are you ready for an extra £10,000 in your business?
please click above
