“The Pub
Specialist says it’s time for a rethink on training and support”
A day doesn't go by
without an analyst reporting on the latest number of pub closures for it’s an
issue upon which everyone has an opinion.
But in the long term could these closures steer a new path for the
sector? Would a leaner, concentrated model with focussed, enthusiastic pub
companies and more knowledgeable proactive landlords be the way forward?
If so, what is the
solution? Running a pub operation already takes a lot of the landlord's time
and effort and this limits his ability to develop new business opportunities
successfully. Their urgent need for solid business foundations, control
strategies in finance, operations, sales and marketing, can thus only be
achieved successfully with external support and a reliable business information
infrastructure.
The implementation of
this support will only happen if the decision makers at board level rethink
their business model and apportion budgets to train their Business Development
Managers and invest in business development programmes that are relevant and
proven to work.
In essence Directors should
• re-focus their efforts and budgetary commitment to
training the landlords to a level of business competency required in today's
competitive leisure market.
• introduce more stringent, intensive induction training
programmes for new pub entrants.
• have account focussed Business Development Managers
trained in current business strategies enabling them to coach and support
landlords to mutual benefit.
• encourage more trust and transparency between landlord and
pub company in the financial aspects of the business.
It's not all doom and
gloom. Customers still enjoy participating in our pub tradition with some good
companies and operators. But with a bit of reorganisation it could be so much
better for everyone.
For further information
contact Lester Pyatt on 07931 238211
www.ThePubSpecialist.co.uk
